Marketing Manager -Women's Lifestyle Products - Mumbai

The company:
Headquartered in Mumbai, the Rs.600 crore company is an acknowledged
pioneer in its area of operations. Widely heralded for its
innovations. Marketing has always played an extremely critical role
in the business, as it has etched sharply defined consumer segments,
ranging from premium to mass market. The company's brands enjoy an
excellent reputation in both the domestic and international market.
The distribution of products is through own stores and also MBOs. Its
advertising budget is very competitive and its campaigns have been
recognised being amongst the finest ever created in the country. It
invests large resources on product design and development to stay
ahead in the marketplace. Culturally, it believes in investing in
respecting the employee, training and creating an entrepreneurial
workplace. The company has different products aimed at consumer
segments and sub segments, most of which are market leaders.
It has now decided at targeting upscale women (a completely new
segment for the company) with an evolved offering, providing marketing
professional a rare and exciting opportunity to conceptualise, create
and own a business from scratch.

Position Description:
Responsible for heading the marketing of a new range of lifestyle
products aimed at women. To develop the business and marketing plan
and thereafter review and direct its implementation. Initially steer
consumer understanding through market research, incorporating insights
from the research analysis into the marketing plans. To identify
specific business opportunities such as niches within the segment/s
and successfully manage new products with a view to ensure maximizing
volumes sales and profit contribution. Drive decisions on the entire
business ? product development, product mix, pricing, brand
architecture, supply chain, distribution, advertising and promotions.
To develop long and short-term marketing strategies and seek
opportunities to gain market share in various market segments of the
industry with a view to ensure maximizing volumes sales and profit
contribution. Producing and implementing, in combination with the S&D
function, integrated and affordable brand marketing plans, which
deliver increasing brand acceptance, market share and brand strength
in the chosen consumer segments. To work closely with advertising
partners and develop appropriate marketing and communication
strategies.

Hiring Profile:
Top tier MBA with a background of 8 ?10 years in lifestyle / premium
fmcg / apparel /durables marketing. Prior experience in leading
launch of products aimed at women mandatory. A committed,
entrepreneurial, business focussed, driven consumer/ lifestyle
marketing expert. Aware of and interested in trends and media
opportunities in the fashion and lifestyle business. Excellent
analytical skills and problem solving skills as well as conceptual,
planning, and decision-making skills. Must be hands on, collaborative
and able to deal with autonomy. Be a self-starter; take charge of his/
her role and owning brands and people.


Interested marketeers desirous of creating and driving an independent
business, please write to mail@plum-postings.co.in, attaching CV in
word document format, indicating current compensation. Subject:
Marketing Manager ?Women's Lifestyle Products - Mumbai.