Marketing Manager ?Lifestyle Products - Mumbai

The company
Headquartered in Mumbai, the Rs.600 crore company is an acknowledged
pioneer in its area of operations. Widely heralded for its
innovations.Marketing has always played an extremely critical role
in the business, as it has etched sharply defined consumer segments,
ranging from premium to mass market. The company's brands enjoy an
excellent reputation in both the domestic and international market.
The distribution of products is through own stores and also MBOs. Its
advertising budget is very competitive and its campaigns have been
recognised being amongst the finest ever created in the country. It
invests large resources on product design and development to stay
ahead in the marketplace. Culturally, it believes in investing in
respecting the employee, training and creating an entrepreneurial
workplace. The company has different products aimed at consumer
segments and sub segments, most of which are market leaders.
It has now decided at targeting upscale women (a new segment for the
company) with an evolved offering, providing a marketing professional a
rare and exciting opportunity to conceptualise, create and own a
business from scratch.

Position Description:
Responsible for heading the marketing of a new range of lifestyle
products aimed at women. To develop the business and marketing plan
and thereafter review and direct its implementation. Initially steer
consumer understanding through market research, incorporating insights
from the research analysis into the marketing plans. To identify
specific business opportunities such as niches within the segment/s
and successfully manage new products with a view to ensure maximizing
volumes sales and profit contribution. Drive decisions on the entire
business ? product development, product mix, pricing, brand
architecture, supply chain, distribution, advertising and promotions.
Producing and implementing, in combination with the S&D function,
integrated and affordable brand marketing plans, which deliver
increasing brand acceptance, market share and brand strength in the
chosen consumer segments.

Hiring Profile:
Top tier MBA with a background of 8 ?10 years in lifestyle / premium
fmcg / apparel /durables marketing. Prior experience in leading
launch of products aimed at women mandatory. A committed,
entrepreneurial, business focussed, approach. Aware of and interested
in trends and media opportunities in the fashion and lifestyle
business. Excellent analytical skills and problem solving skills as
well as conceptual, planning, and decision-making skills. Should be
able to take charge of her/ his role and own brands and people.

Please write with CV to mail@tooglemail.com, indicating current
compensation. Subject: Marketing Manager - Lifestyle Products