Program Manager - ABN AMRO Bank - Delhi

There is an opportunity at ABN AMRO Bank Credit Cards, based out of Delhi; details are as follows:

Position: Program Manager, Cross Sell - Credit cards
Department: Marketing - Credit Cards
No of positions: 1

Desired Profile:
Education: MBA
Experience: 1- 4 years in the Banking Industry

Other skills:
Strong Analytical Skills
High Process Orientation
Good communication skills

Key Role & Responsibilities:
Card Acquisition
- Identify opportunities & databases for Cross Sell : Source and process the data for Sales
- Develop pricing strategies for new card acquisition
- Deliver acquisition targets by driving Sales Teams
- Measure acquisition performance on key variables and publish the MIS
- Make process interventions, as necessary, to increase throughput

Activation
- Drive welcome telecalling team and the process to communicate value preposition to customers and activate acquired cards. This will involve driving external agency to deliver productivity & efficiency.

Portfolio Analysis
- Continuous review of portfolio on key vectors to identify opportunities & risk areas, ahead of time.
- Key Performance Vectors include Acquisition, Activation, Spends, Revenue, Marketing Efficiency & Retention

Portfolio Intervention
- Drive portfolio behaviour on Key Performance Vectors through support from the Logo Product Teams & Telemarketing Units.
- Launch Marketing initiatives using conventional & non conventional channels to drive customer activity
- Maintain marketing efficiency

Reporting to: Head Cross Sell - Credit cards

Pls send your CVs to kushal.bhasin@in.abnamro.com (contact number is +91 98104 90363 ) latest by Feb 20, 2005