Marketing Manager Commercial Banking and SME Business

JOB TITLE:
Marketing Manager Commercial Banking and SME Business for leading MNC Bank for Mumbai.

Job Profile:
1. Implementing a focused marketing strategy for the growth of the SME business through brand building and awareness
2. Creating marketing propositions for Small business banking through structured research and data analysis of key industry verticals in India
3. Launch of lending products for SME's in the key cities where the bank operates. Developing customer acquisition strategies through advertising and direct marketing campaigns
4. Building a direct banking channel strategy and driving channel migration initiatives for SME customers to enable the Bank to lower transactions costs
5. Working closely with the CMB / SME product and sales teams to enable efficient fulfillment in marketing programmes.
6. Developing marketing alliances with other organizations in the B2B space to enhance customer acquisition and retention opportunities

Required Profile:
§ Detailed understanding of marketing fundamentals and brand management – along with in depth knowledge of media and market research and advertising communication development processes.
§ MBA completion between 1997-2000 from top B Schools
§ Work experience with the Marketing department of organizations within FMCG, Consumer Durable, Mobile telephony or with B2B / SME marketing in Banks.
§ Well developed communication, negotiation and problem solving abilities
§ Demonstrated leadership abilities
§ Experience in handling marketing budgets of around INR 20 Mn +

Interested Candidates,
Contact Person: Sunita Sharma
Email Id: sunita@epsiloncons.com
Contact Numbers: 2509 0583, 2513 4438