Asst. Manager - Market Research & Customer Research

Designation: Asst. Manager – Market Research & Customer ResearchDepartment : MarketingLocation : MumbaiJob Desc:-Captures incisive, relevant marketplace information through planned processes that facilitate– Communication development, product research, Customer service and sales.- Prepare and present the market research plan and protocols. This plan will cover all routine and special market-research projects and include scope, timeframe, estimated cost, and rationale for each.- Organize all market research projects: design of research methodology, the goals of the study, the timeframe, and the target groups.- Supervise the compilation of regular reports which reflect the insurance market situation and show the position of the company's own products and competitive products within their particular areas in terms of market share, sales volume, sales value, variances as compared to previous time periods and trends.- Analyse results of completed research projects.- Analyse customer requirements, and recommends changes that will improve the competitive position of specific campaigns, strategies and/or offerings/solutions within the brand unit and/or business unit.- Interact with brand unit and/or business unit on the positioning of HDFCSL’s offerings/solutions, campaigns and/or strategies.- Customer research – To analyse customers’ expectations, up sell, cross sell opportunities, need gap analysis (with the product team)Job Specification:- MBA from a reputed Institute- Minimum 3 years of experience in MR- Must have worked with a MR firm or Marketing research team of a reputed company (preferably in the financial/insurance sector)- Solid foundation in MR relating to methodology development- Experience in applying MR techniques, tools and process- Analytical acumen- Ability to negotiate complex concepts- Ability to explain results in an accurate, concise and generally understandable way- Talent for organizing research projects- Excellent communication skills – reading, writing, listening- Superior communicator who is a strong, out-going leader and builder of consensus- A desire to be part of a dynamic marketing teamSal: 5 - 8 Lacs AN/CTC ( Experience Based )--Please forward your Resumes to: b.jayraj@human-kapital.comContact Me @: +91 9820717198URL: http://www.human-kapital.com/